Accessories & Shoes / Fall Campaign / Nordstrom Instalog.

Pooled resources with cross-functional talent to engineer and debut an integrated omni-channel campaign for Nordstrom Fall 2014 titled Nordstrom Instalog. Initiated, developed and executed the concept, art directed on-figure & product photography.

More info: https://www.luxurydaily.com/nordstrom-employs-new-york-instagrammers-to-personalize-fall-accessories/

Shoes, Accessories & Cosmetics /
Free Style: Field Guide to a Fresh Start.
Blank Canvas. Muted hues to showcase your style.
Concept development, set design, art direction of on-figure & product photography.

January 2015 / Cross-divisional catalog and online shoe campaign / Why Not. 
Sporty + Refined. Wear sneakers with sleek, feminine pieces to score fresh style, fast.
Concept development, art direction of on-figure & product photography.

Cross-divisional catalog / See Anew
Fresh light. Fresh perspective. Fashion as a fantasy.
Concept development, set design, art direction of on-figure & product photography.

Cross-divisional catalog / See Anew
The New Romantics. Retro details made modern and sleek.
Concept development, set design, art direction of on-figure & product photography.

Shoes, Accessories & Cosmetics / Catalog / Fall Details
Sight. Intricate. Dimensional. Unexpected. Take in the view.
Concept development, art direction of on-figure & product photography.

Cross-divisional catalog / Why Not. 
Be bold. Predictable is not an option.
Concept development, set design, art direction of on-figure & product photography.

Shoes, Accessories & Cosmetics / Catalog / Free Style: Field Guide to a Fresh Start.
Statement Makers. The It pieces that electrify spring.
Concept development, art direction of on-figure & product photography.

The White Issue
Concept development, art direction of the overall look of the publication and main features layouts.

Summer cross-divisional campaign / Catalog and online experience.
Wear less. Go out more.
Concept development, art direction of on-figure & product photography.

Shoes, Accessories & Cosmetics / Catalog / Fall Details.
On lips. Bold, rich, delicious colors.
Concept development, art direction of product photography.

Summer cross-divisional campaign / 
Online experience.
Concept development, art direction of on-figure & product photography.

Shoes, Accessories and Cosmetics / Catalog / Free Style: Field Guide to a Fresh Start.
Fresh in Beauty. A new season of color, scent and skincare.
Concept development, art direction of product photography, layout.

Photo Art Direction for the Gift Center & Jewelry Market Buyer's Guide

Shoes & Accessories /
Catalog / Finishing Touches First. 
Eclectic downtown meets enigmatic uptown.
Concept development, art direction of on-figure & product photography.

Shoes, Accessories & Cosmetics / Catalog / Free Style: Field Guide to a Fresh Start.
Breaking Away. Looks as irresistible as the open road.
Concept development, art direction of on-figure & product photography.

Shoes, Accessories & Cosmetics / Catalog / It's showtime.
Our star makes her debut in a ladylike fashion.
Concept development, set design, art direction of product photography.

Shoes, Accessories & Cosmetics / Catalog / It's showtime.
Urban Adventure. Make your trek uptown in earthy hues, raw materials and safari-inspired prints.
Concept development, set design, art direction of on-figure & product photography.

Cross-divisional catalog / Why Not. 
Modern Essentials.
Concept development, art direction of on-figure & product photography.

Shoes, Accessories & Cosmetics / Catalog / Fall Details
Scent. Earthy layers. Rustic leather. Bright sun. Breathe in the perfumes of the season.
Concept development, art direction of on-figure & product photography.

Cross-divisional catalog. 
A Stylish Stance.
Concept development, set design, art direction of on-figure & product photography.

Shoes, Accessories & Cosmetics / Catalog / Fall Details.
Touch. Fall is hands-on. Master the new texture mix with layers of soft, structured and sleek.
Concept development, art direction of on-figure & product photography.

Catalog / Beyond All Expectations. 
Concept development, art direction of on-figure & product photography.

Promotional collateral for the Michael Craft Photography